Train Your Mind Like the Pros
With Your Personal TAP Coach
The mental edge you've been missing is finally accessible. Pro and college teams pay thousands for TAP mental profiling. For just $39, you can take your 20-minute TAP assessment, meet your TAP Coach, and start winning by training the most important muscle you have—the one above the neck.
Our flagship TAP assessment – famously used in the drafting of Peyton Manning, Tom Brady and Patrick Mahomes – featured in and trusted by elite organizations
Today's Athletes Are Mentally Weaker. Are You?
Athlete mentality has been trending downward at all levels since 2017. Grit scores are at an all-time low.
READ OUR LATEST RESEARCH ON ATHLETE MENTALITYThe mental game isn't just important anymore. It's the competitive advantage. Especially when your competition is getting mentally weaker every year.
Every level up in competition should build more mental strength. Instead, our data shows it's breaking athletes down.
TAP Coach Changes Everything
The Mental Coach in Your Pocket
The world's first AI mental coaching service for athletes & teams that combines assessment, coaching and training into one intelligent platform.
The Troutwine Athletic Profile (TAP)—the psychological assessment trusted by the US Navy SEALs—measures YOUR specific mental traits so you understand your strengths, opportunities to improve and how you stack up mentally to athletes across all levels of competition.
Then, your TAP Coach delivers personalized guidance 24/7 with a custom training plan tailored to you and your sport/position.
Athletes
Underperforming? Your unique mental makeup dictates personalized coaching. TAP Coach analyzes YOUR levels of Composure, Confidence, Grit and more to provide tailored guidance and training activities.
Parents
Stop guessing how to support your athlete. Your TAP Coach tells you exactly what to say to them in every situation based on their profile—not the same generic advice everyone gets.
Coaches
While other programs treat every player the same, you'll unlock each one differently. Motivation strategies. Communication approaches. Chemistry building. All personalized to each athlete's and your whole team's mental makeup.
From Assessment to Achievement in 4 Simple Steps
Join 500,000+ athletes who've discovered their mental edge with the TAP
Take the TAP
- 20-minute TAP that measures the mental traits behind performance and potential.
- Mobile-friendly—take it anywhere, on any device.
- Built on data from 500,000+ athletes.
Get Your Profile
- Overall mental fortitude rating (1–5 stars).
- 7 Performance & 7 Personal Traits that explain how you think and compete.
- Your TAP Type (athletic archetype) plus pros who share it.
Meet Your TAP Coach
- 24/7 AI Coach tuned to your TAP profile.
- Situation-specific guidance and pre-game prep.
- Support for athletes, parents, and coaches.
Start Training
- Custom 30-day plan from your sport, position, and TAP results.
- 150+ video-guided mental training activities with interactive worksheets.
- Daily reps that build mental skills like physical training.
TAP Coach Builds "Above The Neck" Athletes
A new breed of competitor who leverages mental mastery to optimize their athletic performance. Above the Neck Athletes exhibit these desirable attributes:
Mentally Resilient
Bounce back quickly from setbacks and maintain composure under pressure
One Platform. Three Perspectives. Unlimited Potential.
Your TAP Coach provides role-specific guidance for athletes, parents, and coaches—all personalized to the individual athlete's or team's unique mental profile.
FOR ATHLETES
Your Mental Coach
Ask your TAP Coach:
- "Big game tomorrow. How do I stay focused and not overthink it?"
- "I missed the game-winner. Can't stop replaying it. How do I move on?"
- "Just had my best game ever! How do I play like this consistently?"
- "I am cleared to play but my ankle still bothers me. Should I push through or hold back?"
FOR PARENTS
Your Support Guide
Ask your TAP Coach:
- "What's the right way to talk to my daughter before a big playoff game?"
- "My son missed a critical play and he's shutting down. What should I say?"
- "College coaches are watching this weekend. How do I help her manage that pressure?"
- "My son lost his starting position. How do I support him through this?"
FOR COACHES
Your Mental Playbook
Ask your TAP Coach:
- "Big game tomorrow. How do I prepare the team mentally without adding pressure?"
- "My best player just had a costly mistake in front of recruiters. How do I help him recover?"
- "I need to change a starter's role. What's the right way to approach this conversation?"
- "How can I develop confidence in a skilled player who's mentally holding themselves back?"
The Power of Shared Intelligence
When athletes, parents, and coaches all use TAP Coach, something remarkable happens: everyone's working from the same playbook. No more miscommunication. No more wondering "How do I reach them?" The mental game becomes a team effort—guided by science, personalized to each individual.
Trusted by Champions at All Levels
"I've been using the TAP for over 30 years…It has helped me understand how a player will fit into a program. We have used this process over the years to evaluate both players and staff. I'm telling you from experience, it's very accurate. It can give you a tremendous insight into yourself, your program and your players."
Bill Belichick
6x Super Bowl Champion Head Coach, TAP user since 1991
*TAP was used to help the Patriots choose Tom Brady in the 2000 NFL Draft
The Bottom Line:
You wouldn't trust your physical training to a program that's never been tested. Why trust your mental training to generic advice?
Your TAP Coach combines 40 years of validated psychological assessment with cutting-edge technology—giving you elite-level mental performance coaching, personalized to YOUR unique mental makeup and sport, available 24/7.